STRATEGIES THAT PROMOTE SUSTAINABILITY OF COMMUNITY DEVELOPMENT PROJECTS IN SOUTHEAST NIGERIA


Prosumers in the wine market: An explorative study

Winning business models increasingly build on stronger integration of clients in the world of production.Empirical evidence on such prosuming for the wine industry is lacking.A multidimensional approach and 321 interviews with wine consumers allowed to explore presuming interest eve audio sc208 with descriptive, correlation, and a two-step cluster

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Acceptance of Generative AI in the Creative Industry: Examining the role of Brand Recognition and Trust in the AI adoption

This study explores the factors influencing the adoption of Generative AI text-to-image tools in the creative industry, using an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model.The objective is to assess how brand recognition and trust, alongside performance expectancy, effort expectancy, facilitating conditions, and socia

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